If you have an established dental marketing agency, then perhaps you already know the kind of advertising they do and how effective they can be. Dental offices are very competitive in the dental marketing industry. Many struggle each year to increase their productivity and revenue. A dental marketing agency can help a dental office design and implement a marketing strategy that will increase their revenue and keep it there. To ensure that your dental marketing agency can meet your needs, you should ask these questions:
How much advertising does your dental marketing agency do? Are they active during promotional months, only during important times or are they a full-time unit? Do they post fliers around town, do they send out postcards, are they active at promotional events such as car washes, and are they always advertising in newspapers? If they are a part-time team, their primary goal may be to increase the number of dental patients they have. In this case, they might not be as focused. It`s important that you choose the right marketing agency so you don`t end up with a dental marketing agency that`s focused on just one area and is ineffective in helping dentists gain new patients.
If the dental marketing agency you are working with focuses more on SEO strategies than they do on marketing, then it`s time for them to expand and become more mobile. A good dental marketing agency will understand that dentists rely on their online practice to grow and market their practice. They might offer their clients some SEO advice to help grow their practice, but what good is that if they are only using social media to promote themselves? A dental marketing agency must be more social and get more exposure in order to succeed and help clients.