How do you generate more leads? This is a question that many business owners struggle with. Generating leads can be difficult, but at the same time, it’s not impossible. In this blog post, we will discuss 6 lead generation hacks that can help increase your conversion rates and help you generate more revenue for your business.
Too many companies are stuck in the same boat as you, with no idea where to go or what their next move should be. This article will show you a few strategies that can help your company grow and find success online without wasting time waiting for results from channels that just don’t work.
What is the one question that can make your company a success? A landing page. You see, if you really want to increase leads and grow your business with ease, it’s important for every marketing channel to be in sync with each other. That’s why HubSpot found 54% more leads are generated by inbound tactics than traditional paid ones like TV ads or print media.
To find out what customers actually want from their experience on your website to get them engaged and ready to buy-you need a high converting landing page (like this). So how do we create wining content then?
The only way to grow your leads faster is by changing the mindset and approach you to take. These six lead generation hacks can help you:
Review Your Homepage
Marketers are well-aware of the idea that their homepage typically receives more visits than other pages on their site. Tandberg, a leader in the field of teleconferencing before its acquisition by Cisco recently increased lead generation by 50% from one simple change to its homepage: blending with other elements such as headlines and subtitles along with accompanying images for an overall cohesive design.
Link to Your Webinars
A webinar can be an excellent way to generate leads, but it has a lot of requirements. For one thing, you need people who are interested enough in your services that they will actually register for the event. Another requirement is time and effort – not just on the part of those generating interest about the webinar before it takes place (sales), but also from whoever puts together said session itself (webinar host). It’s hard work with high rewards.
A recent study found that 52% of marketers believe webinars and seminars are the most effective methods for generating targeted leads. If you can host a webinar and link to it directly in your content, then not only will they find value in what you have to offer but also provide their contact information so that they could get more updates on future events or meetings from company representatives – which is much better than just creating an event landing page without any valuable resources attached.
When people are engaged, they’re open to new ideas. Engagement is the sole purpose of hosting a webinar and it can lead to increased conversion rates on your website or social media channel. Stay time (duration) will depend largely upon how easy you make entering into the event as well as whether attendees stick around for Q&A when it’s finished. If you want more leads from your marketing campaigns, then consider hosting a successful engagement-driven webinar that leaves prospects with an unforgettable experience.
You may have been looking for new ways to generate leads, but never thought of hosting a webinar. Webinars are your chance to gather the right people in one place and increase trust, sales and connections. You don’t need any influence—just creativity! The most important factor is how useful your webinar is; you want it so valuable that attendees will sign up before they even know who you are or what industry you represent.
Webinars are one of the most effective lead generation strategies, according to surveys conducted by B2B marketers. 38% of attendees will stick around if you’re able to keep your topic fresh and generate significant results in their lives – whether it be a business or personal goal they want to attain.
Your webinar should be a part of your content. Blog readers, email subscribers and customers might have formed an emotional connection with your blog posts which makes them read everything you produce from this point forward in the search of more solutions to their problems.
Specialize Your Teams
You’ve got to keep testing before you can get it right. A/B testing is not negotiable and should never be taken off the table when making decisions about your marketing strategy, including for landing pages.
Doing so will help you convert visitors more effectively than ever because what one person might find engaging may have no bearing on another visitor’s experience with your page – they’re all different people.
In order to grow your leads by 113% or more, you have to “specialize.” The company has found out that the three types of content marketing strategies work best. There are lead generation strategies (to get people interested and engaged), a sales process management strategy (for when prospects come in) and an integration between them both is necessary for success.
Draw Attention with Verbs
Do you want to make a lasting impression with your writing? Then you need to draw attention! Headlines are the best way. And if you really want them powerful, then how do headlines work at capturing our curiosity and persuading us into clicking for more info? Answer: nouns or adjectives that evoke intrigue (e.g., action word), verbs used in an enticing manner can be what makes headline compelling enough not only get clicks but also capture people’s imaginations from start to finish – so long as they’re strategically placed throughout the content text.
A well-crafted headline is a key to success. With a lower bounce rate and an increase in time spent on your page, you’ll not only generate targeted leads but improve search rankings as well.
Create an Irresistible Offer
At the end of the day, you want people to say “yes” to your offer. As marketers, that’s exactly what we want! It all boils down to creating a top-notch and high-value offer.
A simple formula explains it better: High value + persuasion = Irresistible
A great way to get people interested in your offer is by giving them something they can’t find anywhere else.
The Internet is littered with shiny new lead generation tools that promise to bring you hordes of engaged customers. Don’t be fooled! Most of these “tools” are simply automation scripts and tricks used by marketers who claim they can automate your business while it sleeps, but in reality, those people don’t have any real understanding about what a successful company takes: time and focus. Building an online presence the old fashioned way—by painstakingly creating quality content through dedicated work over months or years—isn’t easy either, but will result in genuine engagement from potential clients because they’ll see that this isn’t just another cookie-cutter web page trying to sell them something–you’re different (and better).
